Privacy policy

Purpose

This Privacy Notice (“Notice”) describes certain personal information collected by or on behalf of WashU Car Wash, LLC and/or its parent companies, affiliates, and subsidiaries, as applicable,(“WashU”, “we”, “us”, or “our”) and their service providers through the www.washucarwash.com website and related online service (collectively, the “Site”), our mobile apps (collectively, “App”), physical store and kiosk locations, and our phone or email interactions with you, along with how that information is used, shared, and protected. If you have any questions or concerns about this Privacy Notice, please contact us using the information provided below. 

Please note that this Notice does not apply to information that is publicly available as contemplated by applicable laws. This Notice also does not apply to those websites that are solely operated and maintained by third-party vendors. WashU does not control the website terms and conditions or any data collection or privacy practices of any third-party websites. 

Statement

By using the Site or the App, you acknowledge on behalf of yourself and any organization that you represent (together, “you”) that you have read and understand this Notice. We may modify this Privacy Notice at any time. Material changes will be conspicuously posted on the Site or otherwise communicated to you. Our WashU Car Wash Website Terms of Service are also specifically incorporated herein. 

We Collect Personal Information You Provide 

We will collect information that personally identifies you (“Personal Information”), which may include your name, email address, mailing address, phone number, payment information, month and day of birth, vehicle identification number, and license plate, and we will use and share such Personal Information pursuant to this Notice and applicable law. 

Information Collected 

WashU collects Personal Information that you provide directly to us. Personal Information is required to use certain Site or App features, for example, to create a WashU Account (see below), to purchase a WashU membership, and to purchase a retail car wash. 

Membership 

If you purchase a membership, you may be required to provide certain Personal Information, including, but not limited to, your name, mobile phone number, payment information, mailing address, email address, license plate number and any other Personal Information as may be required to complete your membership purchase at the point of sale, whether online, through the App, or at a store location. This Personal Information will be saved as a profile in connection with your membership. If you are an existing member purchasing an additional membership for an additional vehicle, you will need to provide your current membership information to facilitate the transaction. If you contact us with any requests or inquiry regarding your membership, such as updating your profile information, modifying your existing membership, or transferring your membership to another vehicle, then the information in your request or inquiry may be connected to your membership profile. When you purchase a membership, you will be assigned a membership number based on your vehicle’s license plate number and/or an RFID tag. This membership number belongs to WashU and does not constitute your Personal Information. 

WashU Account 

You may have the option of creating an online account with us on our Site or App (your “WashU Account”). To create a WashU Account, you must provide your first and last name, email address, and mobile number, which is collected with your email address at login. You can also add your payment information to your WashU account to facilitate faster purchases. If you link your membership to your WashU Account, any profile information previously collected will be added to your WashU Account. Any other information that we may receive from you, such as through phone or email communications with our Customer Support Team or otherwise, may also be received by us and added to your WashU Account. 

Mobile Phone Number 

If you elect to communicate with us via text or provide us a mobile phone number, we may send you text messages from our systems, which may include the use of an automated dialing system, regarding our services and your business transactions and requests to us. Your mobile carrier’s message and data rates apply to all texts that you may send to or receive from us, including marketing texts as set forth below. Data obtained from you in connection with any text messaging may include your mobile phone number, your carrier’s name, and the date, time, and content of your messages and other information you provide to us. To opt out of receiving texts, see “Communication Opt Out” below. 

Vehicle Identification Number (VIN) and License Plate 

If you make a vehicle damage claim against WashU, we may collect your VIN and license plate number, name, phone number, email, automobile make and model, and auto insurance information, and use the same for processing and handling your claim. This information may be collected directly by a WashU representative. Your VIN and license plate information may also be received at the time of membership enrollment at our locations. This information may be added to your membership profile or your WashU Account, as applicable. 

Payment Information 

When you purchase a membership or retail wash, your credit or debit card or other financial information is transmitted directly to a third-party payment processor in accordance with applicable Payment Card Industry Data Security Standards. For membership purchases, your credit or debit card or other financial information in a tokenized version is automatically retained by WashU in your membership profile or WashU Account, as applicable, and we maintain a record of your membership purchases. In the case of a retail wash purchase, your credit or debit card or other financial information in a tokenized version is retained by WashU only if you choose to save your payment information in your WashU Account. We will also maintain a record of your retail wash purchases. 

Location Services 

Our Site and App allow you to opt into geolocation tracking. If you opt into such location tracking, we will collect information and data about your precise geographic location from time to time. As a result of the location data we collect, we may deliver information or content specific to your location to you via the Site, App, email, SMS, or social media. If you disable the collection of geolocation information, some features of our Site or App may be limited. Additionally, the opt-out mechanism on some devices and operating systems may not be persistent, which may require you to opt out of such collection each time you access the Site or App through your device. 

Other 

You can enable your personal device settings to identify the nearest WashU location with your device microphone and speech recognition. These permissions are optional and can be enabled and disabled in your personal device settings. 

Communications Opt Out

General. 

We, or third parties on our behalf, may use your Personal Information to deliver communications to you, either by hard copy in the mail or electronically via email, text message, or App push notifications. If you provide us with more than one email or mobile phone number, you should review your communications settings for each email and mobile phone number. Opting out of communications for one email address or mobile phone number does not opt out of any other email address or mobile phone number that may be associated with your membership profile, WashU Account, or App. 

For any text messages, your mobile carrier’s standard message rates and other charges will apply. All such charges for text messages are billed by and payable to your mobile carrier. We will not be liable for any delays in your receipt of any text messages. Delivery is subject to effective transmission from your mobile phone carrier. Maximum number of text messages per month will vary based on your transactions. 

Transactional Communications. 

Transactional communications contain information necessary for you to use our car wash services. Legal notices are a form of transactional communications that contain information we are required to provide you by applicable law. The number of transactional communications (whether via email or text) may vary per month. If you prefer to receive transactional communications via email, set up your WashU Account (see above). To opt out of transactional communication texts, other than legal notices, you may text STOP to 22322, the number that appears in your transactional communication texts, or to (630) 934-1383. We may send you a confirmation message via email or text that you have been unsubscribed or have opted out. If you opt out of transactional communication texts, you will also be automatically opted out of marketing communication texts (but not legal notice texts). If you want to opt out of receiving any communications from WashU, whether transactional, marketing, or legal notices, you must terminate your membership, close your WashU Account, and/or uninstall the App, as applicable. If you opt out of receiving all messages from us and later purchase a retail wash online as a guest, or provide us with a new mobile number, you may nonetheless receive new transactional and marketing communications from us via email and/or text. Note that if you request to opt out by another means, it may take several days for your opt out to be effective, and you may continue to receive email or text messages in the interim. 

Marketing Communications.

Consent to receive marketing communications is not a condition of making any purchase. The number of marketing communications (whether via email or text) may vary per month. You may opt out of marketing communication emails by using the unsubscribe link in the email. You may opt out of marketing communication texts by texting STOP to 22322, (630) 934-1383, or replying STOP to the message you received. We may send you a confirmation message via email or text to confirm that you have been unsubscribed or have opted out. Note that if you request to opt out by another means, it may take several days for your unsubscribe or opt out to be effective, and you may continue to receive email or text messages in the interim. To opt out of other marketing communications (e.g., postal marketing and live or prerecorded call marketing), please contact us as set forth below. Opting out of marketing communications does not opt you out of transactional communications whether by email or text. If you want to opt out of transactional communication (other than legal notices) or all communications, please see below.

App Push Notifications 

In the App, you have the option to enable certain reminders or “push” notifications, including advertisements when you are close to a WashU location, wash tip reminders after your service, and weather updates. If you enable push notifications, you will have the option to disable such notifications at any time. 

Sweepstakes and Contests 

WashU may offer sweepstakes, promotions, or contests. To participate, you must submit certain Personal Information, which may include your name, email, employer name and type, mobile phone number, physical address, work address, and other Personal Information related to the sweepstakes or contest. You acknowledge and agree that data collected via sweepstakes and contests will be (i) used to contact you with marketing communications, (ii) shared with third-party vendors to send surveys and emails on behalf of WashU, and (iii) subject to additional terms provided to you at such time. Personal Information collected via sweepstakes and contests may also need to be shared with state regulatory agencies if required for the sweepstakes or contests. 

Data Automatically Collected

License Plate and/ or RFID Tag 

We will automatically scan and collect data from your vehicle’s license plate and/or the RFID tag affixed to your vehicle each time you obtain services at any location or to change, manage, or otherwise assist you with your membership or WashU Account. We use this information to facilitate the provision of services to you, to track your usage of our services, and to personalize our marketing communications to you. 

Site IP Addresses, Cookies, and Similar Tracking Technologies 

When you use the Site, we and our Site vendors use technologies such as cookies (i.e., small pieces of data stored on your device’s hard drive by your browser), web beacons, pixel tags, and similar technologies to automatically collect internet protocol (“IP”) addresses assigned to the computers, mobile phones, and other devices you use, your internet service provider, device ID number, approximate geographic location, browser type, Site pages visited, websites you access before and after visiting the Site, and data related to how and when you use the Site (e.g., date and time stamps, clickstream data, browsing activity, and data about search terms and websites that direct you to the Site). We employ various tracking technologies on our Site and App, including the ArtsAi pixel, Dstillery pixel, InMarket pixel, Trade Desk pixel, Google Ads pixel, Meta pixel, Resonate pixel, and Yelp pixel, to gather data that helps us improve user experience and deliver targeted advertising. The ArtsAi pixel, Dstillery pixel, InMarket pixel, Trade Desk pixel, Google Ads pixel, Meta pixel, and Resonate pixel are tools that enable us to measure the effectiveness of our advertising by understanding the actions users take on our Site. It works by placing a pixel on our pages that tracks user behavior and may be utilized for look-alike audience marketing. We may combine this Personal Information with other collected data (including other Personal Information) and data obtained from third parties and save this information to your membership profile, WashU Account, or elsewhere in our systems. Most browsers automatically accept cookies. You can disable this function by changing your browser settings, but disabling cookies may impact your use and enjoyment of the site. Not all features or functions of the Site may work properly if you disable cookies. You cannot disable all cookies, such as cookies that are essential to the functionality of the Site. 

Information collected by the ArtsAi pixel, Dstillery pixel, InMarket pixel, Trade Desk pixel, Google Ads pixel, Meta pixel, Resonate pixel, and Yelp pixel, and any other pixel or tracking technology may be shared with service providers and as data is otherwise used as provided in this Notice and used in accordance with their privacy policies. We do not sell, rent, or loan this information to any other third party for money. However, we may engage in data sharing that could be considered a “sale” under certain state laws. You have the right to opt out of any such “sale” of your data. 

Depending on your state of residence, you may have the right to control the use of tracking technologies like the ArtsAi pixel, Dstillery pixel, InMarket pixel, Trade Desk pixel, Google Ads pixel, Meta pixel, Resonate pixel, and Yelp pixel, and such other pixel or tracking technology. Further, although not required by this Notice, WashU may implement a notice or prompt pop-up upon your visit to our Site regarding our use of tracking technologies and given the choice to consent to their use. Your continued use of the Site, after being presented with this option, will be considered as consent to the deployment of such technologies. 

Please note that your ability to opt out of the use of pixels is governed by applicable law in your state of residence and to the extent opting out is processed by WashU, it will not prevent you from seeing ads; rather, it will prevent the ads you see from being personalized based on your behavior on our Site. 

If you have any questions about our use of tracking technologies or this Privacy Notice, please contact us at: 

WashU Car Wash. 2975 Executive Pkwy, #115, Lehi, UT 84043 (312) 547-1547 

Do Not Track Requests 

Due to the automatic collection of data using cookies, we do not honor “do not track” requests. 

App Device IDs, Widgets, and Similar Tracking Technologies 

Analytics. We may occasionally enable and implement various analytics tools, such as Google Tag Manager and Google Analytics, which are analytics tools provided by Google to collect and process Personal Information consisting of certain telematics about your use of the Site, identifiers for mobile devices (e.g., Android Advertising Identifiers and Advertising Identifiers for iOS) and, in certain instances, IP addresses. Google sets and reads cookies to collect such Personal Information, and your web browser will automatically send such Personal Information to Google. As discussed above in more detail, we may also use pixel or other tracking technologies such as the ArtsAi pixel, Dstillery pixel, InMarket pixel, Trade Desk pixel, Google Ads pixel, Meta pixel, Resonate pixel, and Yelp pixel. 

We may also enable and implement additional add-on services to Google Analytics, such as Demographics and Interest Reporting. Demographics and Interest Reporting gathers aggregate information such as the age and gender of users, along with certain interests those users express through their purchasing activities and other online activities, by tracking users across websites and across time. 

Google uses this data to provide us and our third-party vendors with aggregated and anonymized reports that we use to improve the Site’s structure and content. To learn more about how Google uses data, visit Google’s Privacy Policy and Google’s page on “How Google uses information from sites or apps that use our services”. You may download and install the Google Analytics Opt-out Browser Add-on for each web browser you use. Using the Google Analytics Opt-out Browser Add-on does not prevent the use of other analytics tools. To learn more about Google Analytics cookies, visit Google Analytics Cookie Usage on Sites. 

Online Behavioral Advertising. We may occasionally use advertising networks and services provided by third-party vendors. These services collect data about your interactions with the Site and the App and other websites across the internet and use such data to target personal content and advertisements to you for goods and services. The data collected may be associated with your Personal Information. The targeted content and advertisements may appear on the Site and on other websites and may be sent to you via email. Advertising networks often gather data about consumers who view advertisements to make inferences about a consumer’s interests and preferences, which enables the delivery of advertisements directly targeted to the consumer’s specific interests. This practice is often referred to as “online behavioral advertising”. 

For example, we may use Google Ads to serve ads on our behalf across the internet and on the Site. Google uses cookies, pixels, and similar technologies to collect data about your visits to the Site and your interaction with our services to generate targeted advertisements to you on other websites that you visit across the internet. To opt out of remarketing advertising provided through Google, to customize your ad preferences, or to limit Google’s collection or use of such data, visit and follow. Opting out will not affect your use of the Site. 

To change your preferences with respect to certain online ads and to obtain more information about third-party ad networks and online behavioral advertising, visit the National Advertising Initiative Consumer opt-out page or the Digital Advertising Alliance Self-Regulatory Program. Changing your settings with individual browsers or ad networks will not necessarily carry over to other browsers or ad networks. As a result, depending on the opt-outs you request, you may occasionally still see our ads. 

Social Media. We are active on social media, including Facebook, YouTube, Twitter, Instagram, TikTok, and LinkedIn (“Social Media”). Anything you post on Social Media is public information and will not be treated confidentially. We may post (or re-post) any comments or content that you post on our Social Media pages. You agree to hold WashU and its affiliates harmless and without liability for the results of any and all content you post on WashU’s Social Media. 

The Site and App allow you to connect and share data with Social Media. These features may require us to use cookies, plug-ins, and APIs provided by such Social Media to facilitate those communications and features and may result in the Social Media provider sharing additional information back to us regarding you and your Social Media profile that you elect to link to your WashU Account. 

The Site and App may use advertising networks and services offered by Social Media to deliver advertising content. Use of these services requires Social Media to implement cookies or pixel tags to deliver ads to you while you access the site. 

Your use of Social Media is governed by the privacy policies and terms of the third parties that own and operate those websites and not by this Notice. We encourage you to review those policies and terms. 

Account Authentication. As a convenience, we may leverage third-party platforms, such as Google, Facebook and/or Apple, to provide login authentication to access your WashU Account or App (i.e., single sign-on). Implementation of single sign-on may require us to use cookies, plug-ins, and/or APIs provided by such third-party platforms. If you elect to use this feature, we will be required to pass through to the applicable third-party platform certain of your Personal Information, and the third-party platform may provide us additional information about you, which information we will collect and attach to your WashU Account. 

Videos and Embedded Content. The Site and App may contain videos and embedded content provided by WashU or third parties, including visible content and/or embedded feed scripts. WashU and such third parties may collect data about how you interact with such content. By watching the videos and interacting with such content, you agree to the collection, sharing, and use of such data. 

Chat. Where chat features are available, we record and retain chats. Our vendors that support chat features only use chat communications to support and improve the customer experience. 

Data Collected from Third-Party Sources 

We obtain data, which may include Personal Information, about individuals from various third-party sources, and we may combine that data with Personal Information or other data we collect. This enhances our existing data about our users, improves our ability to contact users, and enhances our marketing capabilities. For example, we may collect information about you if one of our members sends you a retail wash or membership as a gift. In such cases we collect the gift recipient’s name, email address, and/or phone number in order to process and send the gift. 

How We Use and Share Personal Information 

Beyond the uses and sharing described above, WashU may use and share Personal Information as described below. 

Purpose for Collection and Communication with You 

We use and share Personal Information for the purpose for which it was collected or for purposes reasonably contemplated at the point at which it was collected. For example, if you contact us for support or assistance, we may use Personal Information to contact you and assist you with your request. We may use Personal Information to notify you of changes to the Site or App (e.g., changes to our Terms of Use or this Notice), authenticate and verify your identity, and send you marketing communications and transactional receipts and messages, including legal notices. 

Account and Management 

We use Personal Information for administrative purposes, such as managing your account, facilitating transactions, providing customer service, evaluating applications, and managing profiles, and more generally to inform our business strategies and understand the Site’s and App’s demographics and for user preferences. 

Administration 

We may use Personal Information for Site and App management, such as troubleshooting problems, improving the content and functionality of the Site, facilitating statistical and other analyses of the Site or App, and customizing the Site or App to you and our users. 

Employees and Affiliates 

We may share Personal Information with our employees and affiliates who have a need to know the information for our business purposes. 

Vendors and Other Partners 

We may share Personal Information with our subsidiaries, affiliates, third-party vendors, service providers, suppliers, consultants, agents, sales representatives, and other partners (including Site and App management and hosting, payment processors, marketing and public relations, and email services) that provide data processing services to us (e.g., to support the delivery of, provide functionality on, or help to enhance the security of the Site or App) or otherwise process Personal Information for the purposes described in this Notice or communicated to you when we collect such data. The parties described in this paragraph are authorized and may use and disclose Personal Information as needed to provide the applicable services to us. For example, we may share Personal Information with service providers to help us host and manage the Site or App; provide targeted advertising and other marketing; improve the content and functionality of the Site or App; perform data analysis and statistical analysis; troubleshoot problems with the Site or App; provide payment processing services and online storefronts; provide public relations; provide learning management systems; provide email services; provide data processing; and support or provide the security of the Site or App. 

Professional Advisors 

We may share Personal Information with certain service providers that are our professional advisors, such as our attorneys, accountants, financial advisors, and business advisors, in their capacity as advisors to WashU. 

Aggregated Data 

We may use Personal Information to create de-identified or anonymous aggregate data. We may use and share such de-identified or aggregate data in our sole discretion with our affiliates, subsidiaries, vendors, and other third parties to: analyze, develop, and improve the content and services that we make available, inform business strategies, understand user demographics and user preferences, customize promotional emails and user experience, and for other lawful purposes. WashU is the sole and exclusive owner of such de-identified and aggregated information. 

Government Officials and Law Enforcement 

We will cooperate with law enforcement and other governmental agencies, and may disclose Personal Information: if we believe in good faith we are legally required to disclose that Personal Information, if we are advised to disclose Personal Information by our legal counsel, or when necessary to identify, contact, or bring a legal action against someone who may cause or be causing harm to, or interfering with the legal rights of, WashU or any other party. 

Legal Purposes 

If there are legal claims between you and WashU, WashU will use your Personal Information for the purposes of pursuing, defending, processing, and handling such legal claims. We also may share information that we collect from you as needed to enforce our rights, protect our property, or protect the rights, property, or safety of others. 

Business Transactions 

If we undergo a change or contemplated change in control, acquisition, merger, reorganization, or asset or equity sale, or in the event of a bankruptcy, receivership, or similar transaction, all Personal Information may be transferred, sold, or otherwise shared with potential and actual successors, which will be bound by this Notice as it applies to Personal Information. 

Updates to Our Privacy Notice 

We may update this Notice periodically to reflect changes in our practices. When we post changes to this Notice, we will revise the “Last Updated” date at the top of this Notice. If we make any material changes in the way we collect, use, and/or share the Personal Information that you have provided, we will notify you by posting notice of the changes in a clear and conspicuous manner on our Site, typically via a link on our Site where this Notice was originally posted or is thereafter posted. 

With Your Consent

With your consent, we may use or share Personal Information in ways not specifically described in this Notice. 

Sales 

We do not sell, rent, or loan any of your Personal Information to any third party for money. However, we may engage in transactions sharing and leveraging your data that may be seen as a “sale” of your data under certain applicable laws. You may notify us at  info@washucarwash.com or (312-547-1547 to opt out of any sale of your information. 

We do not share your Personal Information with third parties for those third parties’ direct marketing purposes. 

Nevada Residents 

Under Nevada law, we do not sell your Personal Information. However, if you are a Nevada resident, you may submit a request that we not sell any Personal Information we have collected about you by contacting us at info@washucarwash.com or 1-312-547-1547. 

Data We Do Not Intend To Collect

Sensitive or Personal Information 

“Sensitive Data” is any data that reveals your racial or ethnic origin, political opinions, religious or philosophical beliefs, or trade union membership, or that involves genetic or biometric data or data concerning health or sexual orientation. We do not intend to collect any Sensitive Data from you, except as described in this Privacy Notice. Please do not provide Sensitive Data to us through the Site, App, Social Media, or any other form of communication. 

Children 

We are committed to protecting children’s privacy. The Site is not directed at children under 16 years of age. We do not knowingly collect, use, or share Personal Information from children under 16. If a parent or legal guardian learns that their child provided us with Personal Information without his or her consent, please contact us and we will make commercially reasonable attempts to delete such Personal Information. 

Data Security 

We use commercially reasonable technical and organizational measures to help secure all Personal Information against loss, misuse, and alteration. While we cannot guarantee it, we use industry-standard protections to help safeguard against such occurrences. If a breach of our systems occurs, we will notify you of the breach only if and as required under applicable law. 

You understand that no data transmission over the internet or a mobile device can be guaranteed to be 100% secure. While we strive to protect your personal information, we do not guarantee the security of personal information and you provide personal information at your own risk. 

Data Retention 

The factors that influence how long we retain data about you include what information is needed to facilitate our relationship, provide services and experiences to you, and meet legal and contractual retention requirements. We retain information for specific business and legal purposes. Sometimes business and legal requirements require us to retain certain information for specific purposes for an extended period of time. 

Access from Outside the United States 

This Site and App are operated and maintained by WashU and its vendors from the United States and is intended solely for a United States audience. If you access the Site or the App from outside the United States, please be aware that Personal Information will be transferred to, stored in, and processed in the United States. U.S. data protection and related laws may not provide the same level of protection as the laws of the country from which you are accessing the Site or App. WashU does not market or direct its services toward residents of the European Union. 

Third-Party Sites 

The Site and App may link to, or be linked to, websites not controlled by us. We are not responsible for third parties’ privacy policies or practices. This Notice does not apply to any third-party websites or to any data that you provide to third parties. You should read the privacy policy for each website that you visit. 

Access and Update Your Personal Information and Concerns 

To access or update your Personal Information as it exists in our records or raise any concerns, please contact us using the information below. 

WashU Car Wash 

2975 Executive Parkway #115 

Lehi, UT 84043